Being a vegetarian, I don't tend to follow accounts like KFC on Twitter, but this is social media and branding genius in my view. It's exactly the kind of information that goes viral on discovery, and, quite frankly, will force us all to think more creatively about how we use Twitter, given most of us have 180-character fatigue at times.
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Brand Twitter accounts are rarely that exciting. They are mostly full of adverts and buzzwords that clog up your feed, leaving you to hit that "unfollow" button. KFC are a little different.