Content Sales - what we can learn from the old school
I recently met with a senior sales professional at a global software company and while we were talking about using content to advance...
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'Ramadan Brain' in Mental Health Awareness Week
Opening my twitter account this morning, I noticed that one of the items trending was Exam Stress during Ramadan. This made sense to me;...
A leaf out of Stephen Hawking's book: the unnerving mannerisms of Artificial Intelligence
Recently I have noticed that if I forget to attach something to an e-mail that I have mentioned in the e-mail text, Outlook prompts me...
Oh FCK
There can't be many of us who haven't seen what was a rather inspired advert to help KFC try and repair some of the brand damage caused...
Do you have these words in your mission statement?
After a number of years working in corporate organisations, I recognise the internal 'mission statement'.
We had overall statements,...
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